The Wish! The Lie! The Authenticity!
Lies most times are wishes, that people desperately want to be the truth or semblance of truth.
In identifying who we are, the Prefrontal Cortex of the brain responsible for Personality expression, Impulse control, creativity, and perseverance increases in greater activity, which causes us to ask often or question ourselves;
"What am I really doing?"
"Am I on the right track?"
"Do I have Impostor Syndrome?"
" I wish to be more than this"
"Am I a brand?"
In our careers, no matter how successful or accomplished we may be, there will always come a time when we need to rediscover our potential, identity, and ourselves.
This is a phase of life where we must absorb what is useful, reject what is useless, and add what is specifically our own, as Bruce Lee once said.
As we continue reading, we will discover nine personal branding nuggets that can assist in rediscovering "You".
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A recent study suggested that Humans have over six thousand thoughts per day
but we also need to understand that not all thoughts are relevant.
An 'IDEA' as we know is a thought or suggestion as to a possible course of action but not all idea(s)
lead to divergent or convergent thinking, as most ideas and thoughts end up not useful.
When innovative thinking sparks a thought or an idea, it naturally gravitates toward branding,
creating an avenue for turning that idea into a brand.
This book provides a broader understanding of the concept of an Idea as a Brainchild,
the ways ideas can be generated, and Idea Branding.
The branding process, brand building, brand visibility, and more
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